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Savvy Online Shopping: How to Shop Safer and Score Better Prices

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Shopping experts weigh in with advice on how to find the best deals and shop safely online.

As online shopping becomes more common, how do we know that we are not only getting the best prices but also keeping our data safe? Experts share their favorite strategies, including tips for using price-comparison tools, getting cash back and protecting passwords.

Safety comes first. When shopping online, you’ll want to do so securely to prevent identity theft. A closed padlock in the corner of your web browser and a URL preceded by “https” are a good place to start. But you should also be mindful of the Wi-Fi connection you are using. Wi-Fi is available and free in many public places, such as hotels and coffee shops, but it’s not always secure. “It’s convenient to use free Wi-Fi networks in public locations to conduct your online shopping, but if a public Wi-Fi network doesn’t require a password, then the traffic coming from your device can be easily monitored and stolen,” says Marisa Rogers, windows and devices group privacy officer at Microsoft, in an email. If the connection isn’t secure, conduct your online shopping at home.

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