Inside Edition B2S

MEDIA COACHING

In addition to being in front of the camera, I also prep executives and subject matter experts for media opportunities. Below is a general outline of how I work, but I am open to collaborating in a way that works for you. To discuss how we might able to work together, please complete the form below.

 

SESSION DURATION: 4-5 hours and one ½ hour Skype follow-up. 

SESSION ELEMENTS:

  • Ease: Achieving comfort in front of the camera, onscreen or on the phone
  • Chemistry: Creating an instant relationship with your interviewer
  • Emoting: delivering your message with confidence and appearing authentic
  • Bridging: bringing the interviewer back to where you want them
  • Improv & Role Playing: preparing for your interviews like a pro
  • Talking Points: Extracting pertinent information from written materials or creative concepts
  • Camera 101: Getting comfortable with the black box
  • Relaxing: techniques for managing nervousness
  • Grace: being the perfect guest

TESTIMONIALS

John Faith, Chief Technology Officer at b.Well Health Insurance

“As an executive, I frequently engage in external speaking opportunities.  The majority of these opportunities are analyst, print, or industry-based events.  Articulating the company message was something I am familiar with, but the broadcast medium and message changes a lot when you are dealing with a 2-minute spot vs. a 30-minute panel.

Trae helped prepare me for Satellite Media Tours that I was doing on behalf of my company. Trae’s knowledge and experience in the industry helped me get up to speed quickly, stay on point throughout our broadcasts, communicate with clarity and articulate the correct message depending on audience and interviewer style.

I highly recommend Trae and look forward to working with her again in the future!”

 

Jag Bath, former SVP Product, RetailMeNot, Inc.

“When it comes to media training, particularly TV, Trae is the best there is! Over the years, as a company executive, I had received media training from a number of different “agencies” to help with everything from public speaking, to radio, to TV. The approach that these agencies took always felt cookie cutter to me and never really helped. I was pretty much left to figure it out myself; until I met Trae.

Trae’s hands-on approach to first understand your strengths and then identify your weaknesses and concerns through 1) getting to really know you, and 2) spending the right amount of time preparing and practicing, changed everything. To top it off, she is always armed with just the right amount of tips and tricks, so that you are never overwhelmed and remember the things that truly make a difference.”

 

Clendon Ross, Community Manager, RetailMeNot, Inc.

“I’ve spent a good deal of time on air, as a radio talk show host and radio and TV sports analyst, so I’m experienced in front of a mic and a camera, but Trae’s coaching prepared me to successfully meet the demands of two Satellite Media Tours for RetailMeNot. In the weeks leading up to the SMTs, Trae helped me get comfortable with content and delivery through multiple practice sessions and her day-of guidance, including insights from her extensive on-air experience, strengthened my performance throughout. I would highly recommend Trae as a media trainer.”

 

Kristen Larrea, Communications Manager, RetailMeNot, Inc.

“When it comes to broadcast media, Trae Bodge has the unique experience of being both an experienced practitioner and skilled trainer. Using the first-hand knowledge she’s acquired through years of being on national TV and acting as a brand spokesperson, she trained our bench of experts to masterfully represent our brand and prepare them for whatever curve ball may come their way on-air.

Trae is the ultimate professional and such a pleasure to work with. Her demeanor puts people at ease, which is incredibly important in the high-stress environment of broadcast media.”

 

Michelle Skupin, Senior Manager, Corporate Communications, RetailMeNot, Inc.

“As a seasoned media expert, Trae Bodge understands what it takes to train others to perform well for media interviews. At RetailMeNot, she worked with several senior executives to teach them a variety of techniques, including verbal editing, bridging and composure among others. Many media trainers who don’t have in-depth media experience themselves aren’t able to provide the same level of expertise. Trae’s own media experience combined with executive training truly sets her apart.”

 

Brian Hoyt, Vice President, Communications, RetailMeNot, Inc.

“Trae Bodge is the consummate broadcast spokesperson and her years in the seat and in front of the camera have taught her the mastery of how to communicate on-air.  Trae knows that the preparation for an interview matters as much as the interview itself and has helped train other executives on how to maximize the total appearance…from what to wear, what make-up to use (and how to apply it) and how to deliver an impactful message in 3-minutes or less no matter if it is on the local TV news, national programming or a radio station broadcasting across America.”

 

Tonya Clinton, Creative Director, Dressbarn

“Trae consulted with Dressbarn as an educator for two-plus years starting in 2011. She was instrumental in helping Dressbarn establish a program to educate field associates on everything from beauty and personal grooming to best practices with the media. Trae is a strong editorial thinker and able to help our associates translate the brand message in interviews. She is amazingly articulate and has a very approachable and welcoming manner that makes her a perfect role model and leader for this kind of work.”